Contact Us: 021 8500373 | sales@graciousbakers.co.za | Lady Blake Industrial Park, Unit 4 B, Lady Loch Street, Wellington, 7655

About Us

About Us

Where it all began

The Gracious Bakers Story

“Like all great ventures, the Gracious Bakers story began with humble roots — a personal quest for transformative health that sparked a powerful movement. Born from the necessity for life-changing dietary choices, Gracious Bakers emerged at a pivotal moment, evolving into a force dedicated to innovation and wellness. From those early days of experimentation and discovery, the vision has flourished. Today, Gracious Bakers is a thriving, health-focused brand that empowers thousands to realize that to truly live well, you must first fuel well.”

About Us
About Us

OUR JOURNEY

At Gracious Bakers, our journey is as heartfelt as it is transformative. What started as a childhood passion for baking has blossomed into a mission to make allergen-free, nutritious options accessible to everyone. Driven by personal health challenges and a desire to nourish both body and soul, I’ve poured my heart into crafting products that celebrate flavour and well-being without compromise. Our commitment extends beyond our kitchen, with every gram of flour supporting healthy initiatives. Join us in savouring the joy of wholesome, clean ingredients while making a difference in the world.

“At Gracious Bakers, we believe that
feeling well truly starts by fueling well.”

Come Bake With Use Recipe Page

OUR PRODUCTS

We create products that are not only convenient but ideal for the on the go person. Products are made using only clean ingredients that also tastes great, are competitively priced and free from preservative, we believe LESS is MORE. 

OUR SPECIALITY

COMMITMENT TO CONSERVE

Our approach to running Gracious Bakers is not only to create products that are good for the body, but our commitment to the planet also runs deep.

REDUCED WASTE POLICY

We are fully committed to establishing a policy of reduced waste throughout our organization. This dedication is evident in our daily lives and within our factory, where we strive to ensure that nothing goes to waste. By adopting waste reduction as a lifestyle, we make it easier to incorporate sustainable practices into all aspects of our operations. Together, we can create a positive impact!

1 Box of our pre-mix under our “Come Bake With Us” range contributes 3 Grams of plastic waste, while yielding 12 muffins, 12 ready-made muffins bought from your local retailer, made by a 3rd party will add more than 300 grams of plastic waste just in packaging. The amount of CO2 emitted by an average 8-tonne truck transporting these muffins is 402-644 grams of CO2 per mile they travel.

A Business’ prosperity hinges on the strength of its leaders and team. When a team work well together, it becomes a melting pot of distinct skills, knowledge and wisdom. Building and sustaining a robust team requires effective communication, responsibility, efficiency and a shared sense of belonging and working towards a greater goal. These factors are crucial for success and longevity.

Golden Hand

Our Team

About Us

Liz Rautenbach

Managing Director & Founder

She is the catalyst of the business with more than 21 years professional and managerial experience across various sectors. The creator of the range and scientific formulation she offers extensive knowledge, experience and a deeply personal passion for obtaining solutions to real world problems. Her focus and innovation drives the business from strength to strength.

About Us

Fran Rautenbach

Operations Manager & Partner

She is the organising machine and liaison, ensuring proper communication, implementation for a smooth operation. Ensuring product meet supply demands. With more than a decades experience in the hospitality industry enhancing the companies expertise.

About Us

The Gracious Team

Our team extends much further and hinges its success on our teams under their leader and each employees dedication and passion. Together we all are part of this puzzle, and together we are the driving force, like a well-oiled machine everyone is a crucial part to ensuring a service driven operation with a smooth production and a rich company culture.

Personal Challenge to Victory: A Health Journey of Transformation

Hello! I’m Elizabeth Rautenbach, or Liz for short, and I’m the proud founder of Gracious Bakers. My journey as an entrepreneur began at just 12 years old, and along the way, I have faced a challenging yet life-altering health journey filled with personal struggles and empowering breakthroughs.

Health Struggles

As a child, I battled chronic stomach discomfort and gastrointestinal issues, which persisted into adulthood. By my 30s, I faced more symptoms, including bodily aches, nutrient deficiencies, inflammation, headaches. After numerous doctor visits, I was ultimately diagnosed with inflammatory bowel syndrome (IBS). A decade of extensive testing and medication left me frustrated, compelling me to re-evaluate my lifestyle and dietary choices—a pivotal turning point in my health journey.

The Turning Point

Embracing healthier dietary and lifestyle choices triggered a remarkable turning point in my health. Years of personal experiences, diligent research, and experimentation empowered me to discover solutions that would heal my body while allowing me to indulge in my favorite foods, such as bread and biscuits.

My relentless pursuit culminated in a breakthrough: the creation of a completely allergen-free product line that’s also GMO-free, preservative-free, and plant-based. This innovation not only revitalized my body and health but also restored my mental clarity and enthusiasm for life—freeing me from the constraints of medication and resulting in significant financial savings by eliminating the need for endless prescriptions.

Shared Experience

I’m fortunate to have my partner and co-owner, Fran Rautenbach, alongside me on this journey. Fran has her own health challenges, having battled lifelong eczema, sinus issues, and frequent nosebleeds. However, through meticulous dietary adjustments, she discovered that eliminating gluten, dairy, and sugar greatly alleviated her symptoms. Together, our experiences underscore the profound connection between nutrition and overall well-being.

Mission of Gracious Bakers

To be part of the change, offering real solutions to real problems. Leading to better health, wellness and nutrition, through commitment for excellence, cutting edge innovation, dedication to community upliftment , while enhancing skillsets. Making health accessible and wellness a reality for everyone.

In today’s fast-paced world, our bodies face an array of stressors that can lead to health imbalances. Yet, by taking a holistic approach that nurtures the body, mind, and spirit, we can significantly enhance our overall well-being. Through our journey, we aspire to cultivate hope and resilience, encouraging others to put their health first and to explore the myriad of possibilities that await them.

 

FEELING WELL STARTS BY FUELING WELL.

Nourish Balance & Begin Again

January - Reset

SUBCRIBE ANY NEVER MISS OUT

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Where nourishing meets delicious.

ABOUT US

We at Gracious Bakers always strive to provide the cleanest ingredients in a 100% gluten free facility, safe for Celiacs as well. We make use of GMO-Free raw ingredients in our facility, and always strive to eliminate all unnecessary additives, processes and bulking agents. We mill all our own flours and spices in-house, to ensure our ingredients can truly carry a clean label. I personally believe a healthy body, mind and spirit is the only way to live a truly authentic life for the greater good of All.